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Mapping the Identity Experience

Today, more brands and companies are expanding their communications strategies to connect with our intersectional society. However, the current tools and methods used to create these campaigns lack the framework to ensure cultural relevance and resonance, particularly for shifting healthcare behaviors. Just as UX and UI are critical for driving user engagement and action, Identity Experience (IX) is essential for successful digital marketing.

MM+M editor-at-large Marc Iskowitz spoke with Kianta Key, Group Senior Vice President at GCI Health, to discuss how centering identity can lead to fully dimensional and more effective digital campaigns. You can listen to the complete podcast below.

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