October 10, 2022
NFTs and blockchain present a new approach to data storage that could profoundly impact the healthcare sector. As interest in NFTs grows, so will the opportunities. It may be a while before NFTs make sense for many brands, but understanding this new technology is the first step in preparing for a future where NFTs and the blockchain offer meaning and value to the healthcare sector.
GCI’s Kristin Ryan cautions, “Resist the urge to grab for the shiny new thing by offering an NFT as a gimmick. Doing so can jeopardize credibility by giving customers a permanent reminder of a valueless item linked to your brand.”
Learn more about NFTs and blockchain, and what these new tech tools mean for healthcare marketers in this article in PharmExec.com.