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Why Healthcare PR Pros Need to Lead With Identity

The last two years have underscored just how critical identity is in calculating the impact of diseases on specific communities. Our broad tools for tracking disease state epidemiology do not reveal how specific communities fall through the cracks. If we do not know who is impacted by diseases, then we don’t know how our communications—especially our digital-first strategies—should be shaped.

“As health communicators, we have an opportunity and responsibility to contribute to improved health outcomes for everyone. We can do that by creating better narratives that are influenced by who people are versus what we want them to do,” says GCI’s Kianta Key.

Discover Identity Experience (IX) in this article in O’Dwyers, as Kianta Key explains how IX empowers marketers to embed identity into intentional communications.