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Archive for the ‘Featured News’ Category

Justin Cotton News & Views

Justin Cotton Named to PRWeek’s 2026 40 Under 40 Class

GCI Health’s Justin Cotton, Executive Vice President, has been named a PRWeek 40 Under 40 honoree, an annual designation recognizing standout public relations and communications leaders.

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Monthly Muses News and Views

The Monthly Muse: Breaking Through Iconic Pop Culture Moments

GCI Health’s series, The Monthly Muse, explores the news and trends in celebrity and influencer engagement. Here, GCI Health’s experts explore how to creatively and compliantly tap pop culture moments to boost brand visibility.

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Sherry Goldberg News and Views

Nurturing Next-Gen Communications Talent

GCI Health’s Sherry Goldberg explains why communications agencies need to double down on internship opportunities to nurture next-gen talent that will support the future of healthcare communications.

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Breanna Symmes High DPI

Bridging the Firewall: A Blueprint for Seamless Medical-Commercial Collaboration

The rigid "firewall" keeping Medical Affairs and Commercial teams in silos could be a costly barrier in drug commercialization. GCI Health’s Breanna Symmes, Ph.D., shares strategies to compliantly unite these vital forces.

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Joe Malunda News and Views

AI May Not Be the Cure for Healthcare’s Ills, but It Can Democratize Health Education

GCI Health’s Joe Malunda shares expert insights in this article featured in MM+M that explores how AI has transformed the health information search experience, creating a new mandate for pharma companies.

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Kirsten Whipple News and Views

The New Healthy Aging Imperative and What It Means for Pharma

GCI Health’s Kirsten Whipple spotlights the cultural shift from lifespan to healthspan and the new mandates and opportunities it creates for pharma marketers and communicators in an article for Pharmaceutical Executive.

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Ana Hurtado News & Views

From Ranking to Recommendation: Five Takeaways from Digital Marketing Europe

AI is fundamentally reshaping how healthcare information is discovered and trusted. GCI Health’s Ana Hurtado shares key takeaways from Digital Marketing Europe on why GEO, authority and integrated PR are now essential for driving online visibility.

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Monthly Muses News and Views

The Monthly Muse: Going Beyond the Stats

The Monthly Muse explores the big news and trends in celebrity and influencer engagement. In this first issue, Elisia Canna explores why authentic sports partnerships work in healthcare.

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Impactful Exhanges

GCI Health’s Impactful Exchanges: Elevating the Power of Patient Voices

In GCI Health’s latest Impactful Exchanges, Global CEO Kristin Cahill connects with the agency’s patient advocacy and engagement leaders to discuss the evolution of patient engagement and their approach for building meaningful patient partnerships.

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The Power and Responsibility of Patient Storytelling

Patient ambassadors are powerful healthcare influencers. Here, GCI Health’s Robyn Leventhal, Executive Vice President, Patient Ambassador Lead, shares insights on how ethical, empathetic strategies help nurture patient storytelling that humanizes healthcare and informs patient and caregiver decision-making.

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