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Archive for the ‘Featured News’ Category

Matt Greffeo News and Views

Matt Graffeo Selected as a PRovoke Media Innovator 25

GCI Health’s Matt Graffeo has been recognized as a PRovoke Media Innovator 25 for his leadership in digital strategy, consistently pushing the boundaries of what healthcare communications can accomplish.

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Nikki Buchmayer Named to the MM+M Women to Watch 2026 Class

GCI Health’s Nikki Buchmayer, Senior Vice President, Digital, was selected by MM+M to join its prestigious 2026 class of Women to Watch based on her commitment to pushing boundaries in technology, language, culture and ideas to positively impact global health.

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Sports Image News and Views

The PRWeek Sports Conference: Sports Partnership Insights for Healthcare Communicators

The PRWeek Sports Conference recently wrapped. Here, GCI Health’s Christina Fuschetto shares insights and strategies for healthcare communicators to help drive impactful sports partnerships.

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Germany

GCI Health Germany Celebrates 25 Years of Health Impact

GCI Health Germany celebrates 25 years of delivering impactful health, medical and scientific communications for top pharma clients.

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SXSW 2026_Website

SXSW: A Masterclass in Strategic Audience Engagement for Unforgettable Impact

GCI Health’s Emma Shirkey, Senior Account Executive, Strategy, reports on SXSW 2026 and the brands that captivated the crowds through big consumer activations that offer lessons for healthcare communicators.

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Breanna Symmes High DPI

Insights From MAPS 2026: How Communicators Can Bridge the Medical Affairs Divide

Fresh from MAPS 2026, GCI Health’s Breanna Symmes shares top priorities for Medical Affairs professionals and how communicators can be invaluable partners to bridge divides, redefine value and lead patient-centric healthcare communications.

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Women with black hair smiling in brown suit coat with black top

Adriana Lopez Honored as a 2026 PRWeek Woman to Watch

GCI Health’s Adriana Lopez has been recognized as a PRWeek Woman to Watch based on her mastery of digital strategies and cultural communications to expand pathways to resonant, inclusive communications.

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Reflections From SCOPE 2026: Anchoring Humanity in AI-Powered Clinical Trials

GCI Health’s Nikki Buchmayer, a digital clinical trial recruitment specialist, shares her takeaways from the recent SCOPE Clinical Trials Summit and insights for marrying technology and humanity in recruitment strategies.

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Super Bowl Article

Healthcare Takes the Stage at Super Bowl LX and Beyond

Here GCI Group’s Elisia Canna shines a spotlight on the flurry of pharma brands visible at this year’s Super Bowl and how athletes are quickly becoming go-to partners and influencers for healthcare brands.

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Media Impact Article

If Everyone Is Talking, Is Anyone Listening? Realizing Health Impact in the Infodemic Age

In today's "infodemic age," where social media dictates news consumption and attention spans are fleeting, how can healthcare companies ensure their vital messages are not just heard, but acted upon? Our new article, "If Everyone Is Talking, Is Anyone Listening?", explores the profound transformation of the information landscape.

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