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Posts Tagged ‘#CulturalCommunications’

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The Road to Health Access and Inclusion: Women of Color in Pharma 2025

GCI Health’s Adriana Lopez, a digital communications expert focused on cultural communities, recently attended the 9th annual Women of Color in Pharma Conference. Here she shares her top takeaways from a dynamic slate of panel discussions and presentations.

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Beyond Information: How Cultural Understanding Drives Health Impact in Communications

GCI Health believes cultural understanding drives health impact. For Hispanic Heritage Month, former journalist Maritza Puello shared insights on show effective health comms need actionable, bicultural strategies to build trust and connect with communities.

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“Information is Medicine”: On Social Media, Misinformation and Trust for Black Health

At the State of Black Health: What Now Summit, presented by BlackDoctor.org and USA Today, GCI Health and Health@WPP hosted a dynamic panel discussion on how access to credible health information is critical to improving health outcomes for Black women.

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Tenee Hawkins PRWeek

How PR Pros Can Champion Equity for Black Journalists

Tenee Hawkins, EVP of Cultural Marketing at GCI Health, highlights the critical need for diversity in America’s newsrooms and how PR professionals can help drive change in the PRWeek article, “How PR Pros Can Champion Equity for Black Journalists.”

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GCI Health and Health In Her HUE Partner To Empower Black Women’s Participation in Clinical Trials

GCI Health joined Health In Her HUE for a community conversation on strategies to advance equity in clinical trials.

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Navigating in Headwinds: Why Diversity, Equity and Inclusion Are the Rx for a Healthier Future

GCI Health’s Tenee Hawkins explains why it’s critical to double down on a commitment to DE&I to build the diverse healthcare teams needed to reach communities most impacted by chronic health conditions.

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Black Women in Clinical Trials

New GCI Health Survey Examines Barriers to Black Women’s Participation in Clinical Trials

GCI Health released new research today that provides insight into Black women’s participation in clinical trials and challenges assumptions that have fueled their lack of representation.

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PRWeek Roundtable

Communicators Pursue Path to Health Equity

GCI Health partnered with PRWeek to convene a group of healthcare leaders to discuss the critical role that communications play in finding solutions that advance health equity.

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Why Healthcare PR Pros Need to Lead With Identity

If we ground our communications in identity, we’re better able to create intentional, multidimensional messaging to help bridge the gaps and form new pathways to nurture healthier communities.

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