Elevating the Profile of a Leading Diagnostic Company
Research reveals that positive media coverage around breakthrough technologies and corporate news drives investor interest while strengthening the reputation of industry leadership. Based on this insight, GCI Health was asked to elevate the visibility of a client’s leadership and overall corporate presence in the healthcare technology space. We worked closely with the company’s executives to develop engaging messaging centered on the organization’s leadership in the diagnostics industry, followed by a steady stream of focused media outreach around corporate news, partnerships and product milestones. To extend the company’s reach even further, we coordinated a series of one-on-one interviews with executives and external spokespeople, sometimes under embargo. GCIH successfully secured targeted placements in influential trades and positioned company executives as industry leaders through op-eds and timely feature stories in leading scientific outlets. Our efforts generated positive buzz around corporate announcements and elevated the company’s position as an industry leader through 20+ pieces of coverage reaching an audience of more than 16 million.