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AI News & Views

How Cognitive AI Is Transforming Healthcare Communications and Business Results

GCI Health’s Amy Inzanti, Kristin Ryan and Bailey Roy discussed how cognitive AI is poised to revolutionize healthcare communications in a panel discussion at the 2024 Global AI Conference that was recently recapped in 1Business World.

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Inspired Exchanges

Discovering Healthcare’s New Muses: An Inspired Exchange With Elisia Canna and Michael Cree

GCI Health’s latest Inspired Exchanges discussion featured the co-leaders of Muse, the agency’s global celebrity and influencer practice that’s purpose-built for healthcare brands operating in highly regulated environments.

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Jane Flanagan

Jane Flanagan Named a PRSA-NY 15 Under 35 Honoree

Jane Flanagan, Group Senior Vice President at GCI Health, earns a coveted spot on PRSA-NY’s 15 Under 35 list, recognized for her unwavering dedication to advancing healthcare communications and her passion for driving positive change in the industry.

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GCI Health’s Matthew Graffeo Named a PRNEWS People of the Year Honoree

GCI Health’s Matthew Graffeo earned a spot on PRNEWS People of the Year list for his innovative work to improve clinical trial recruitment through groundbreaking digital and social media strategies.

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How PR Pros Can Champion Equity for Black Journalists

Tenee Hawkins, EVP of Cultural Marketing at GCI Health, highlights the critical need for diversity in America’s newsrooms and how PR professionals can help drive change in the PRWeek article, “How PR Pros Can Champion Equity for Black Journalists.”

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David Chadwick, GCI Health’s Global Chief Content Officer, Named a PRWeek 40 Under 40 Honoree

David Chadwick is hailed as a PRWeek 40 Under 40 honoree, recognized as a masterful storyteller who brilliantly stretches creative boundaries within the highly regulated healthcare space to revolutionize the impact of digital healthcare narratives.

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A Public Health Call to Arms: The Long Build to FDA’s Misinformation Guidance

In MM+M’s insightful three-part series, “A Public Health Call to Arms: The Long Build to FDA’s Misinformation Guidance,” GCI Health’s David Chadwick provides expert insights into the FDA’s new guidance for pharmaceutical brands combatting online health misinformation.

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The Power of Prediction To Drive Success

Bailey Roy, Group Senior Vice President and Head of Research and Analytics at GCI Health, delves into the transformative power of predictive analytics in an article featured in PM360.

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Inspired Exchanges: Decoding the Future of Healthcare Communications With GCI Health’s Data and Innovation Leaders

GCI Health held its second Inspired Exchanges discussion, where the brilliant minds behind the agency’s boldest offerings share key insights with their global colleagues. Global CEO Kristin Cahill recently spoke with the power trio that moves the agency’s data, analytics, strategy and innovation capabilities forward.

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7 Ways Medical Marketers Can Navigate the Rise of “Zero-Click”

New “zero-click” AI-powered search summaries are raising concerns about the spread of health misinformation. GCI Health’s Kristin Ryan spoke with MM+M about how healthcare marketers can combat this issue and safeguard their brands for the future.

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