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Beyond Data: Insights From Quirk’s 2026

GCI Health’s analytics leads share insights from the Quirk’s annual conference, illuminating how as AI accelerates data collection, human empathy has emerged as the ultimate competitive edge.

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Digital Impact September

Community Is the New Credibility in Healthcare’s Distributed Digital Ecosystem

GCI Health’s digital experts examine how healthcare brands can build credibility through patient communities, AI-optimized content and paid media as trust becomes increasingly distributed.

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Health Matters: Decoding Healthcare’s Political Pulse — A Human and AI-Driven Outlook

GCI Health’s recent Health Matters forum convened experts in health policy and advocacy to explore the top issues on the minds of Americans leading into the midterm elections and their implications for healthcare communicators.

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How Micro-Narratives Are a Macro C-Suite Threat

GCI Health’s Amy Inzanti illuminates the growing impact of micro-narratives for healthcare companies and shares actionable strategies for predicting and diffusing them before they take hold to safeguard brand reputation.

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Paula Chirinos Honored with PR Museum’s 2026 Bayard Rustin Change Agent Award

Paula Chirinos, Account Director at GCI Health, has been selected to receive the 2026 Bayard Rustin Change Agent Award as part of the Museum of Public Relations NextGen Awards.

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Justin Cotton Named to PRWeek’s 2026 40 Under 40 Class

GCI Health’s Justin Cotton, Executive Vice President, has been named a PRWeek 40 Under 40 honoree, an annual designation recognizing standout public relations and communications leaders.

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The Monthly Muse: Breaking Through Iconic Pop Culture Moments

GCI Health’s series, The Monthly Muse, explores the news and trends in celebrity and influencer engagement. Here, GCI Health’s experts explore how to creatively and compliantly tap pop culture moments to boost brand visibility.

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Nurturing Next-Gen Communications Talent

GCI Health’s Sherry Goldberg explains why communications agencies need to double down on internship opportunities to nurture next-gen talent that will support the future of healthcare communications.

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Bridging the Firewall: A Blueprint for Seamless Medical-Commercial Collaboration

The rigid “firewall” keeping Medical Affairs and Commercial teams in silos could be a costly barrier in drug commercialization. GCI Health’s Breanna Symmes, Ph.D., shares strategies to compliantly unite these vital forces.

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AI May Not Be the Cure for Healthcare’s Ills, but It Can Democratize Health Education

GCI Health’s Joe Malunda shares expert insights in this article featured in MM+M that explores how AI has transformed the health information search experience, creating a new mandate for pharma companies.

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