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Maeve Jopson Named to the PRWeek Women to Watch Class of 2025

Maeve Jopson, Senior Vice President, Digital Innovation at GCI Health, was named to the PRWeek Women to Watch Class of 2025 in recognition of her ability to push boundaries in healthcare communications through technology, social trends and influencer collaborations.

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“Information is Medicine”: On Social Media, Misinformation and Trust for Black Health

At the State of Black Health: What Now Summit, presented by BlackDoctor.org and USA Today, GCI Health and Health@WPP hosted a dynamic panel discussion on how access to credible health information is critical to improving health outcomes for Black women.

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Trish Backes Named an MM+M Women to Watch 2025 Honoree

Trish Backes, Group Senior Vice President and Virtual Market Co-Lead for GCI Group, was named an MM+M Women to Watch 2025 honoree in recognition of her accomplishments as a healthcare industry leader, strategist and communicator.

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Inspired Exchanges

GCI Health’s Inspired Exchanges: Accelerating the Potential of Clinical Trial Recruitment 

GCI Health’s Inspired Exchanges program features insights from the agency’s global practice leaders that connect to critical areas of health. In this session, Global CEO Kristin Cahill spoke with the team responsible for creating the agency’s groundbreaking Clinical Trial Recruitment practice.

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Top 2025 Health Influencer Predictions 

The world of health influencer marketing is constantly evolving, and Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s global healthcare influencer and celebrity practice, predicts that several major trends will significantly impact the future of influencer engagement.

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Navigating the UAE’s Healthcare Transformation — A Communications Imperative

The UAE’s healthcare sector is rapidly transforming, creating new opportunities for healthcare companies. GCI Health’s Kath Harrison shares what’s driving the change and what healthcare communicators need to know to succeed in the new landscape.

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GCI Health’s Amy Inzanti Named a PRovoke Media Innovator 25

GCI Health’s Amy Inzanti, Global Chief Insights and Strategy Officer, was named a PRovoke Media's Innovator 25 Americas 2024. Recognized for her data-driven, human-centric approach, Amy is a leader in transformative healthcare communications.

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GCI Health’s Inspiring Voices Meets Industry and Patient Demand for Peer-to-Peer Communications

GCI Health today announced the launch of Inspiring Voices, a new patient ambassador offering designed to connect healthcare brands with people eager to share their experiences across marketing channels.

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Annalise Coady Joins GCI Health as President, UK Market Lead and EMEA Head of Growth

GCI Health welcomes Annalise Coady as President, UK Market Lead and EMEA Head of Growth and Dan Bunce as EMEA Head of Business Development.

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AI News & Views

How Cognitive AI Is Transforming Healthcare Communications and Business Results

GCI Health’s Amy Inzanti, Kristin Ryan and Bailey Roy discussed how cognitive AI is poised to revolutionize healthcare communications in a panel discussion at the 2024 Global AI Conference that was recently recapped in 1Business World.

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