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7 Ways Medical Marketers Can Navigate the Rise of “Zero-Click”

New “zero-click” AI-powered search summaries are raising concerns about the spread of health misinformation. GCI Health’s Kristin Ryan spoke with MM+M about how healthcare marketers can combat this issue and safeguard their brands for the future.

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GCI Group Launches Muse, an Integrated Celebrity and Influencer Engine for Global Health Brands

GCI Health introduced Muse, an integrated global practice that brings together the agency’s award-winning celebrity and influencer offerings under one umbrella.

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Sophie Asker News & Views

Leadership Lesson with Sophie Asker, Regional Managing Director, Asia-Pacific, GCI Health

Sophie Asker talks about how her relocation to Singapore provided the perfect backdrop to accelerate her career at GCI Health.

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Trey Watkin_WHA77

A New Era of Global Health Requires a New Social Contract: Reflections From WHA77

World leaders recently joined members of the global health community for the 77th World Health Assembly in Geneva. GCI Health’s Trey Watkins was there and shared key takeaways on the most pressing global health challenges and the implications for the healthcare sector.

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GCI Health and Health In Her HUE Partner To Empower Black Women’s Participation in Clinical Trials

GCI Health joined Health In Her HUE for a community conversation on strategies to advance equity in clinical trials.

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AI in Medical Imaging_News and Views

Through the Looking Glass: AI in Medical Imaging

As AI continues to advance, its role in medical imaging has become increasingly important. In this article, Cathy Chow, GCI Health’s Regional Head of Medical Communications EMEA, shares insights on the importance of representation in navigating the boundaries of AI's application in medical imaging.

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PRWeek Healthcare Awards_News_Views

GCI Health Wins Big at the 2024 PRWeek Healthcare Awards 

GCI Health’s Jonah Schloss was named Outstanding Young Professional at the PRWeek Healthcare Awards ceremony and Curation Communications, a GCI Group company, won two awards for Best Pharmaceutical Product Launch – OTC and Best in Public Health Awareness.

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Navigating in Headwinds: Why Diversity, Equity and Inclusion Are the Rx for a Healthier Future

GCI Health’s Tenee Hawkins explains why it’s critical to double down on a commitment to DE&I to build the diverse healthcare teams needed to reach communities most impacted by chronic health conditions.

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UK Teams News and View

GCI Health Named a Best Agency to Work in the UK and U.S. by PRovoke Media

GCI Health’s UK office ranks #1 as Best UK Consultancy to Work for and GCI Health U.S. ranks #2 as Best Large Agency to Work for on PRovoke Media’s 2024 list, both receiving high marks from employees for a supportive, inclusive culture.

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Campaign Asia

Why It’s Important To Avoid Generic Healthcare Communications

GCI Health’s Glen Halliwell suggests that effective communication about healthcare in the Asia-Pacific region requires customization to address specific market concerns, such as an aging population, cultural norms and insurance practices.

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