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Archive for the ‘Featured News’ Category
Featured News
June 12, 2025
Patient Influencers: Reshaping Healthcare Across a Fragmented Landscape
Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s influencer and celebrity practice, shares how patient influencers are changing the game for patients searching for connection and brands seeking to build trust.
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Featured News
June 6, 2025
GCI Health’s Inspired Exchanges: Thriving in ‘New Media’ Ecosystem
In the latest installment of GCI Health's Inspired Exchanges series, Global CEO Kristin Cahill sits down with the agency's digital, paid and media experts. Together, they explore strategies for driving impact, building credibility, and effectively reaching target audiences within today's fractured media landscape.
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Featured News
June 5, 2025
Go Bold, or Go Home: Reimagining Clinical Trial Communications
Patients are the engine that drives treatment breakthroughs made possible through clinical trials. Lauren Evette Williams, Senior Vice President at GCI Health, shares non-traditional ways to boost clinical trial participation and industry trust.
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Featured News
May 5, 2025
Can We Get Real? The Rise of Executive Influence, the Need for Authenticity 2.0
Executive influence is a powerful tool to drive public perception and brand value. Alexandra Canale, Managing Director, GCI Group, shares how to navigate executive visibility to embrace the rewards and minimize the risks.
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Featured News
May 1, 2025
“Patients as Partners”: But Are We Getting It Right?
At a “Pharma X Patients: It’s the collab we’re all here for but are we doing enough?” shared experience event, GCI Health in partnership with the HCA hosted a lively panel debate on the role of communications in improving the patient experience.
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Featured News
March 20, 2025
Maeve Jopson Named to the PRWeek Women to Watch Class of 2025
Maeve Jopson, Senior Vice President, Digital Innovation at GCI Health, was named to the PRWeek Women to Watch Class of 2025 in recognition of her ability to push boundaries in healthcare communications through technology, social trends and influencer collaborations.
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Featured News
March 13, 2025
“Information is Medicine”: On Social Media, Misinformation and Trust for Black Health
At the State of Black Health: What Now Summit, presented by BlackDoctor.org and USA Today, GCI Health and Health@WPP hosted a dynamic panel discussion on how access to credible health information is critical to improving health outcomes for Black women.
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Featured News
March 7, 2025
Trish Backes Named an MM+M Women to Watch 2025 Honoree
Trish Backes, Group Senior Vice President and Virtual Market Co-Lead for GCI Group, was named an MM+M Women to Watch 2025 honoree in recognition of her accomplishments as a healthcare industry leader, strategist and communicator.
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March 4, 2025
GCI Health’s Inspired Exchanges: Accelerating the Potential of Clinical Trial Recruitment
GCI Health’s Inspired Exchanges program features insights from the agency’s global practice leaders that connect to critical areas of health. In this session, Global CEO Kristin Cahill spoke with the team responsible for creating the agency’s groundbreaking Clinical Trial Recruitment practice.
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January 22, 2025
Top 2025 Health Influencer Predictions
The world of health influencer marketing is constantly evolving, and Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s global healthcare influencer and celebrity practice, predicts that several major trends will significantly impact the future of influencer engagement.
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