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Archive for the ‘Featured News’ Category

Autumn Blackmon-Burk

Autumn Blackmon-Burk Named to Prestigious PRSA-NY 15 Under 35 Class of 2025

GCI Health’s Autumn Blackmon-Burk has been recognized as a PRSA-NY 15 Under 35 honoree, an award that celebrates top young professionals who are leading the future of the communications industry.

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Tenee Hawkins

GCI Health’s Tenee Hawkins Named a Top 50 Women Leaders in Atlanta

Tenee Hawkins, EVP & Atlanta Co-Market Lead for GCI Health, was chosen as a Top 50 Woman Leaders of Atlanta by Women We Admire for her impact and excellence in leading culturally resonant healthcare communications.

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Michael Cree

Patient Influencers: Reshaping Healthcare Across a Fragmented Landscape

Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s influencer and celebrity practice, shares how patient influencers are changing the game for patients searching for connection and brands seeking to build trust.

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Inspired Exchanges

GCI Health’s Inspired Exchanges: Thriving in a ‘New Media’ Ecosystem

In the latest installment of GCI Health’s Inspired Exchanges series, Global CEO Kristin Cahill sits down with the agency’s digital, paid and media experts. Together, they explore strategies for driving impact, building credibility and effectively reaching target audiences within today’s fractured media landscape.

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Lauren Evette Williams

Go Bold or Go Home: Reimagining Clinical Trial Communications

Patients are the engine that drives treatment breakthroughs made possible through clinical trials. Lauren Evette Williams, Senior Vice President at GCI Health, shares non-traditional ways to boost clinical trial participation and industry trust.

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Alex Canale

Can We Get Real? The Rise of Executive Influence, the Need for Authenticity 2.0

Executive influence is a powerful tool to drive public perception and brand value. Alexandra Canale, Managing Director, GCI Group, shares how to navigate executive visibility to embrace the rewards and minimize the risks.

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UK Team

“Patients as Partners”: But Are We Getting It Right?

At a “Pharma X Patients: It’s the collab we’re all here for but are we doing enough?” shared experience event, GCI Health in partnership with the HCA hosted a lively panel debate on the role of communications in improving the patient experience.

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Headshot of women with shoulder length hair in black shirt

Maeve Jopson Named to the PRWeek Women to Watch Class of 2025

Maeve Jopson, Senior Vice President, Digital Innovation at GCI Health, was named to the PRWeek Women to Watch Class of 2025 in recognition of her ability to push boundaries in healthcare communications through technology, social trends and influencer collaborations.

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Three women and one man standing in front of a step and repeat

“Information is Medicine”: On Social Media, Misinformation and Trust for Black Health

At the State of Black Health: What Now Summit, presented by BlackDoctor.org and USA Today, GCI Health and Health@WPP hosted a dynamic panel discussion on how access to credible health information is critical to improving health outcomes for Black women.

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Headshot of female leader with blonde hair, gray suit jacket and blue short

Trish Backes Named an MM+M Women to Watch 2025 Honoree

Trish Backes, Group Senior Vice President and Virtual Market Co-Lead for GCI Group, was named an MM+M Women to Watch 2025 honoree in recognition of her accomplishments as a healthcare industry leader, strategist and communicator.

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