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Featured News
May 5, 2025
Can We Get Real? The Rise of Executive Influence, the Need for Authenticity 2.0
Executive influence is a powerful tool to drive public perception and brand value. Alexandra Canale, Managing Director, GCI Group, shares how to navigate executive visibility to embrace the rewards and minimize the risks.
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Featured News
May 1, 2025
“Patients as Partners”: But Are We Getting It Right?
At a “Pharma X Patients: It’s the collab we’re all here for but are we doing enough?” shared experience event, GCI Health in partnership with the HCA hosted a lively panel debate on the role of communications in improving the patient experience.
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Featured News
March 20, 2025
Maeve Jopson Named to the PRWeek Women to Watch Class of 2025
Maeve Jopson, Senior Vice President, Digital Innovation at GCI Health, was named to the PRWeek Women to Watch Class of 2025 in recognition of her ability to push boundaries in healthcare communications through technology, social trends and influencer collaborations.
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March 13, 2025
“Information is Medicine”: On Social Media, Misinformation and Trust for Black Health
At the State of Black Health: What Now Summit, presented by BlackDoctor.org and USA Today, GCI Health and Health@WPP hosted a dynamic panel discussion on how access to credible health information is critical to improving health outcomes for Black women.
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March 7, 2025
Trish Backes Named an MM+M Women to Watch 2025 Honoree
Trish Backes, Group Senior Vice President and Virtual Market Co-Lead for GCI Group, was named an MM+M Women to Watch 2025 honoree in recognition of her accomplishments as a healthcare industry leader, strategist and communicator.
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March 4, 2025
GCI Health’s Inspired Exchanges: Accelerating the Potential of Clinical Trial Recruitment
GCI Health’s Inspired Exchanges program features insights from the agency’s global practice leaders that connect to critical areas of health. In this session, Global CEO Kristin Cahill spoke with the team responsible for creating the agency’s groundbreaking Clinical Trial Recruitment practice.
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January 22, 2025
Top 2025 Health Influencer Predictions
The world of health influencer marketing is constantly evolving, and Michael Cree, Group Senior Vice President, Global Influence and Co-Lead of Muse, GCI Health’s global healthcare influencer and celebrity practice, predicts that several major trends will significantly impact the future of influencer engagement.
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January 17, 2025
Navigating the UAE’s Healthcare Transformation — A Communications Imperative
The UAE’s healthcare sector is rapidly transforming, creating new opportunities for healthcare companies. GCI Health’s Kath Harrison shares what’s driving the change and what healthcare communicators need to know to succeed in the new landscape.
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December 4, 2024
GCI Health’s Amy Inzanti Named a PRovoke Media Innovator 25
GCI Health’s Amy Inzanti, Global Chief Insights and Strategy Officer, was named a PRovoke Media’s Innovator 25 Americas 2024. Recognized for her data-driven, human-centric approach, Amy is a leader in transformative healthcare communications.
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November 21, 2024
GCI Health’s Inspiring Voices Meets Industry and Patient Demand for Peer-to-Peer Communications
GCI Health today announced the launch of Inspiring Voices, a new patient ambassador offering designed to connect healthcare brands with people eager to share their experiences across marketing channels.
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