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PMLiVE Feature: Communicating in a Crisis

01/15/2015

CEO Wendy Lund shares her perspective with PMLiVE on communications around the recent Ebola outbreak and the need to educate and provide accurate and up-to-date information to all stakeholders during a health crisis. Wendy also discusses how with the In...
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Pharmaceutical Market Europe Feature: The importance of strategic communications planning for biosimilar entry

11/17/2014

Hannah Morris, Director, GCI Health, provides thought-leadership on the importance of communications planning for biosimilars, from pre-launch through regulatory approval and post-marketing, as well as how to communicate around the cost challenges inher...
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O’Dwyer’s Feature: The Push for Patient-Focused Healthcare

10/21/2014

Kim Sammons, GCI Health’s Senior Vice President for Patient Initiatives and Advocacy, provides thought-leadership on the most effective ways to keep patients at the forefront of healthcare communication endeavors. Many critical insights are revealed on ...
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PRWeek Feature: Best Approaches for Communications Around the Growing Ebola Public Health Concern

10/17/2014

CEO Wendy Lund shares her perspective with PRWeek on how stakeholder and public-facing communicators are coordinating amid growing concerns about Ebola in the US. Wendy’s insights on best approaches for internal and external communications around this g...
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